Customer Experience Design
Make your business an inclusive and welcoming space! Encounters with Deaf customers can be awkward for both parties when businesses don’t know how to communicate successfully. Not only can they be awkward, but negative experiences can inadvertently alienate the customer.
No business intentionally does this! By joining us, you will create an accessible and inclusive space welcoming Deaf customers from all walks of life.
We are a boutique human capital consultancy firm specializing in Deaf Customer Design (DCx),
a Framework For Transforming Businesses
Through Universal Design (UD) Principles.
Statement
An Experience
Our personal experiences with businesses coupled with conversations about similar experiences shared by our deaf family, colleagues, and friends, drives our desire to make things better! We’ve had countless encounters where businesses inadvertently made us feel awkward or unwelcome.
To cite a few, at a restaurant, a waiter pointed to his lips inquiring whether we read lips; when we shook our heads no, the waiter exaggerated his mouth movements even more then proceeded to shout. Patrons around us all looked in our direction-boy, did we feel awkward! Our dining experience was ruined, we never returned to THAT restaurant again.
Similarly, a retail salesperson came up to us ready to inquire whether we needed help, which we did. However, as soon as the salesperson saw us signing they turned around and walked away leaving us to find the item on our own. Boy, did we feel insignificant, we never returned to THAT retail store again!
No business wants their customers to feel this way, and no business wants to lose customers. However, lack of knowledge on how to positively interact with Deaf customers can lead to disastrous experiences for both the customer and the business.
That Deaf Spot team works with the business owners and their staff through consultation and training to increase the likelihood that Deaf customers will come and feel welcomed at their establishment.
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This is done in order to provide space, services, and products that are accessible for Deaf customers.
There are approximately
million Deaf customers living in the United States.
Tap into this market and join us on a mission to make your business inviting to Deaf customers.
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So, Why That Deaf Spot?
Make your business an inclusive and welcoming space! Encounters with Deaf customers can be awkward for both parties when businesses don’t know how to communicate successfully. Not only can they be awkward, but negative experiences can inadvertently alienate the customer. No business intentionally does this! By joining us, you will create an accessible and inclusive space welcoming Deaf customers from all walks of life.
The Deaf community is a close-knit one. A bad experience at a place of business spreads like wildfire through “word of mouth” in our case, “words of hands.” Be proactive and get the customized training to prevent awkward faux pas.